If you are a regular listener of my show, you will have heard me play a lot of Effie’s lead single ‘Pressure’ from her latest EP ‘Could You Be’. Last week was the official EP Launch Party where she performed all of the singles from the EP plus a beautiful Jhene Aiko cover. I managed to have a catch up with her backstage before her performance where I was able to learn more about the EP and her career so far.
Effie is no stranger to the industry and started to work as an artist in her teens whilst being mentored by Lemar. After taking a break to re-assess her artistic direction, she is back with music that is true to herself. A perfect blend of R’n’B, electronic and pop, this EP will appeal to a wide variation of people and is a great example of the kind of rising home grown talent. Working with the likes of Ghetts and Rude Kid, no doubt we will be seeing more of this creative singer songwriter in the near future.
Check out the full interview below.